A business strategy is a set of decisions, actions, and ideas designed to create a framework for a business to succeed in a competitive market. Business strategy is important because it provides a roadmap for achieving a company’s objectives. It helps a company to identify its strengths and weaknesses and to develop a plan for leveraging its strengths and addressing its weaknesses. A well-defined business strategy can help focus on the core competencies, allocate resources effectively, respond to changes in the market, and improve decision-making. Overall, it helps a company with a long-term vision.