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Apple’s strong growth in India signals promising prospects amidst global expansion

In a recent revelation, Apple’s business in India has witnessed remarkable success, nearing a revenue milestone of Rs 50,000 crore in the financial year 2022-23. According to a report by the Economic Times on October 29, Apple’s sales in India surged by an impressive 48 percent, reaching Rs 49,321 crore. Simultaneously, the net profit experienced a significant uptick, soaring 76 percent to Rs 2,229 crore. This marks the swiftest growth in net profit for Apple in India over the past five years, according to information provided by the tech giant to the Registrar of Companies (RoC).

Analysts attribute this growth to a higher proportion of sales stemming from new-generation devices, characterized by more favorable profit margins. Additionally, cost reductions in components during the last fiscal year have contributed to this financial upswing, as reported by the Economic Times.

Apple and Tata Collaboration: A New Chapter

This revelation follows closely on the heels of an announcement that Tata Group is set to manufacture iPhones in India. The Mumbai-based conglomerate has acquired a plant in southern India from Wistron Corporation, becoming the first Indian company to manufacture iPhones within the country. This move aims to cater to both the domestic market and global customers.

At the beginning of 2023, Union Minister Piyush Goyal disclosed Apple Inc.’s ambition for India to contribute approximately 25 percent of its total production, a substantial increase from the current 5-7 percent. This strategic move aligns with Apple’s earlier achievement of record sales of nearly $6 billion in India for the year ending in March.

Implications for Apple’s Global Strategy

The Economic Times cites Mohit Yadav, the founder of AltInfo, a business intelligence firm, stating that Apple’s impressive financial performance reflects the company’s prudence, with substantial increases in both revenue and profits. This suggests that Apple holds the potential for unlimited growth.

Analyzing the documents filed with the RoC, it is revealed that a significant 94.6 percent of Apple India’s revenue is derived from product sales. In comparison, a smaller 5.4 percent is attributed to maintenance and services. Notably, Apple has not expanded its services business in India, despite it constituting about 30 percent of its global sales.

Foreign Exchange Dynamics

Regulatory filings indicate that Apple India’s outflows in foreign exchange for the import of stock in trade, spare parts, and capital goods have not decreased in FY23. Despite efforts to scale up local assembly operations, the foreign exchange outflow in the last fiscal year increased by 2 percent to Rs 18,140 crore from the previous fiscal year (FY22).

This suggests that while Apple is expanding its local assembly operations in India, there remains a significant dependence on imported components and goods, contributing to foreign exchange expenditures.

In conclusion, Apple’s robust performance in India, coupled with strategic collaborations such as the one with Tata, positions the tech giant for continued growth in a market of increasing importance. The developments underscore Apple’s commitment to expanding its footprint in India and leveraging the potential of the growing tech-savvy consumer base in the country.

(Note: Rs 50,000 crore is approximately USD 6.7 billion, calculated at an exchange rate of 1 crore = 10 million and 1 USD = 74.5 INR.)

Do you have a question about this article or about doing business in India, get in touch with us here or at [email protected].

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